Korean brands have become so ubiquitous that they are no longer a niche segment of the skincare market. Everyone from Lady Gaga to my work colleagues use K(orean)-beauty products. I asked my friend Fiona of Orchids and Peonies (my go-to person for all things K-beauty ) for her input on this, and she told me that the mass popularity of Korean products was due to a combination of factors, including their affordable price points, innovative textures and instant results. ‘And,’ she added ‘what attracts me to them is their obsession with beautiful skin. You see so many Koreans with amazing, flawless skin. I personally love Korean products for their innovation and textures. They are regarded to be at least 10 years ahead of the western world.” View Post
I love Korea for its unique approach to skincare: Korean cosmetic companies make products with the most innovative textures and ingredients. Their products are often ‘cleaner’ than their western counterparts, but it’s very hard to find 100% clean/green products from Korea. Whamisa is an exception. Most of their ingredients are certified organic and their formulas are 100% clean. Recently, during a trip to Seoul, my dear friend Fiona (of Orchids and Peonies) picked up a few Whamisa goodies for me. The funny thing about it was that she had a really hard time finding Whamisa products in Korea. Apparently, the brand is not all that popular there as it is in the West! Strange, isn’t it?
Anyway, without further ado, here are my impressions of the two Whamisa products I’ve been using: View Post
I love Korean beauty for its innovative approach to skincare, but until Cult Beauty started curating ‘clean’ skincare, there was no way of getting natural products outside of Korea. Blithe is one of Glow Recipe’s bestselling brands, their products contain high concentrations of natural ingredients and are not tested on animals. Two big ticks. I’ve been meaning to try their Tundra Chaga Pressed Serum for almost a year, and I finally got hold of a tub recently.I’ve been using it regularly for the last one week, and here are my first impressions:
What is it?
It’s a pressed serum, which means it’s a serum and moisturiser combined. It contains 60% chaga mushroom, which according to the package, imparts ‘ultimate nutrition and firmness.’ Like many Korean products, it contains bio-available fermented ingredients like fermented argan and olive oils. View Post