2017 was an amazing year for green beauty. Green brands became more popular than ever, and it stopped being a niche segment of the beauty industry. Mainstream bloggers began promoting smaller indie brands alongside big names like Estee Lauder and L’Oreal. Big department stores like Neiman Marcus started recognising the potential of green brands and collaborated with indie brands to curate personalised selections.
From a green beauty perspective, the biggest trend was a welcome shift away from face oils. 2016 was the year of face oils; and it was amazing to see green beauty brands expand their offerings in 2017 to include more hydrating products. In fact, I’d call 2017 the year of the hydrating serum because they were everywhere! Brands, beauty stores and influencers began waxing lyrical about the benefits of hydration (and how it differed from ‘moisture’), and it became one of the hottest beauty topics on Instagram!
Below, I’ve selected my top picks of 2017. While some of them were released in 2017, a number of them were selected because I discovered these new-to-me products in 2017.
When I first tried Earthwise Beauty’s Nap In The Meadow, I liked it, but it didn’t immediately blow me away. However, the more I used it the more I loved it. It visibly makes a difference to the tone, texture and clarity of my skin when I use it regularly, and it has become one of my favourite hydrating serums (no easy feat considering I currently have about 30 serums on rotation!). Carrot-a-Day was love at first sight (or should I say, use?), and I still adore it. Others like Ruby Facial Oil and Blackstrap Molasses Face Mask have become skincare staples, and I am yet to meet an Earthwise Beauty product that hasn’t impressed me with its cleverness.
A couple of months ago, the brand sent me a few more of their products to try (Tigress was a more recent gift), and I’ve been loving them all. I’ve been meaning to write about them, but I have been struggling to find the time to work on detailed, essay-length reviews. I guess haikus can be just as effective as epic-length poems – so on that vein, I’m trialling a new, shorter approach to reviews. In fact, I’ve given myself the challenge of reviewing all these products as succinctly as possible in a single sentence. Without further ado, here are my one-liner reviews of some of my recent favourites from Earthwise Beauty.
Moss Skincare founder Celestyna Higgins is a person I’ve admired from afar. Although I don’t know her well, she is one of the most passionate and talented green beauty formulators I’ve ever encountered. I’m always intrigued by her creations, as she uses unusual ingredients in innovative ways.
I’ve tried many products from her original line (‘Moss 1.0’), but many of those products were discontinued, repackaged or reformulated by the time I finished testing them (and blogging about them felt redundant). Most brands do all of the above, but Moss seems to do them at dizzying speeds. Last year, the original line was put into hibernation before they brought out a new Moss 2.0 with a slimmed-down selection of products. Originally meant to be an essential oil-free line comprising just two products that would ‘constitute a complete acne-clearing system,’ it has grown into a six-product line to include several products that include essential oils. In addition to the Moss reboot, she has also created a more pared-down diffusion line called Ambar (Sanskrit/Hindi for ‘sky’ – watch this music video if you want to learn how it’s actually pronounced in India – closer to ‘UM-ber’ than ‘amber’), which is what I will review below. I say ‘review,’ but it’s more of a mini-review-first-impressions-situation since I’ve only used these products for about a month. View Post
Beauty Heroes always offer amazing value, but they have outdone themselves with their November box. Valued at a mind-boggling $205 (you pay just $39!), it contains a full-sized beauty hero and two deluxe sidekicks. The featured brand this month is Ayuna, a luxe-minimalist skincare line from Spain.
Ayuna (Spanish for fasting) uses a ‘less is more’ approach to skincare, reducing skincare ‘to the essential.’ Their offerings have been edited down to just four products (there are two versions of the Cream, which makes it five products in total). These products are formulated with care and precision, and they feel both high-tech and artisanal at the same time. Their jars have a serene, almost monastic quality to them, and they almost look like works of art. They are hands down the best-looking jars I’ve seen in green beauty, and they really have taken packaging design to a whole new level.
Without further delay, let’s see what’s inside this month’s Beauty Heroes Ayuna box. View Post
I love the idea of supporting local brands, but I don’t often come across Aussie brands that are strikingly original. I’m always on the lookout for new brands that move the skincare conversation forward, but most local brands tend to follow international trends rather than create new ones. There are exceptions to this, of course (Mukti, Sodashi, MV Skincare etc.), but a lot of the local products I try feel like variations of other products that already exist.
When Edible Beauty approached me to try their products, I was initially sceptical – but I’m so glad that I accepted their offer. Their products are exceptional, and they really do have a unique point of view. Here are some of my top picks from the brand: View Post