2017 was an amazing year for green beauty. Green brands became more popular than ever, and it stopped being a niche segment of the beauty industry. Mainstream bloggers began promoting smaller indie brands alongside big names like Estee Lauder and L’Oreal. Big department stores like Neiman Marcus started recognising the potential of green brands and collaborated with indie brands to curate personalised selections.
From a green beauty perspective, the biggest trend was a welcome shift away from face oils. 2016 was the year of face oils; and it was amazing to see green beauty brands expand their offerings in 2017 to include more hydrating products. In fact, I’d call 2017 the year of the hydrating serum because they were everywhere! Brands, beauty stores and influencers began waxing lyrical about the benefits of hydration (and how it differed from ‘moisture’), and it became one of the hottest beauty topics on Instagram!
Below, I’ve selected my top picks of 2017. While some of them were released in 2017, a number of them were selected because I discovered these new-to-me products in 2017.
I thought I’d review these masks together because they are all honey-based exfoliating masks with similar textures (they all have a jam-like consistency) and ingredients (turmeric, for instance, one of the many common ingredients). Also, while they all smell different, they have sweet/savoury scents that are somewhat related. Technically, the Josh Rosebrook is marketed as an exfoliator, but it’s meant to be left on the skin like a mask, so I’ve included that as well.
Every so often one encounters a brand that’s truly a cut above the rest. I’d heard only good things about U.S. based brand La Bella Figura (‘a beautiful figure’ in Italian), so my expectations were sky high. Victoria, the brand co-founder, handpicked the products below for my acne/pigmentation-prone skin. After using them for around two months, I’m truly impressed. La Bella Figura has become one of my favourite new-to-me brands. The products are meticulously formulated with a minimalist feel to them. Each ingredient is carefully chosen to serve a precise purpose and the products deliver. Without further ado, let’s discover the products!