It’s always a bit of a gamble when a new brand approaches you to try their products. I like to support new brands, but it’s hard to know what to expect. I was contacted by Recherche Beauté and Whyld Skincare almost around the same time – roughly two months ago. Both brands are US-based and ‘clean,’ and both have a chic, millennial-friendly aesthetic. They seemed competitively priced for the quality of the ingredients, and I was excited to try them. I’ve been trying their products on and off for the last couple of months, and here are my impressions:

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I find that there are times when I avoid certain products just because everyone is talking about it. A lot of bloggers I admire have reviewed Jane Scrivner’s cleanser, and their reviews were unanimously positive. It made me wonder if there was anything more I could add to the conversation, and I never really sought it out. Recently, my lovely friend and blogger Jamey insisted that I try the line and she contacted Jane herself to send me some products. I’m so glad and grateful that she did. The line is more amazing than I could ever have imagined, and I can see why the products are so universally loved. Without further ado, here are my impressions of the Nourishing Cleanser and OO Cream. View Full Post

I guess you all know by now that I love Beauty Heroes. I genuinely think that it’s the best beauty subscription service around, and it continues to wow me every month. I liked last month’s box, however, some of the products didn’t really suit my hair type, so I had my fingers crossed for this month’s box. I’m glad to report that this month’s box not only met my expectations, but far exceeded it. I love the products so much that I’d call it my favourite Beauty Heroes box so far (this is my fourth box).

This month’s box contains two products from Lilfox, a green beauty brand based in Miami . The hero product is their Jungle Glow Enzyme Cleanser + Mask and the sidekick is their newly-launched Cleopatra Restorative Milk + Honey Beauty Mask. View Full Post

Austrian green skincare label Max and Me has been getting a lot of attention lately. A number of bloggers whose opinions I trust have been praising the line for its purity and otherworldly scents. After using Max and Me products for over two months, I am glad to report that every product I’ve tried from Max and Me has not only lived up to my expectations but surpassed them. It’s one of the most unique skincare brands I’ve tried: there is nothing else like it on the market. What I love about their products is that the scents and textures are so unique and decadent that they automatically inspire in me a desire to take care of myself.  They take ‘self care’ rituals to a whole new level. View Full Post

Korean brands have become so ubiquitous that they are no longer a niche segment of the skincare market. Everyone from Lady Gaga to my work colleagues use K(orean)-beauty products. I asked my friend Fiona of Orchids and Peonies (my go-to person for all things K-beauty ) for her input on this, and she told me that the mass popularity of Korean products was due to a combination of factors, including their affordable price points, innovative textures and instant results. ‘And,’ she added ‘what attracts me to them is their obsession with beautiful skin. You see so many Koreans with amazing, flawless skin. I personally love Korean products for their innovation and textures. They are regarded to be at least 10 years ahead of the western world.” View Full Post