The pinnacle of eco-luxe, African Botanics occupies its own space within the beauty market. Luxe without being ostentatious, the products are just at home at Net-a-porter, next to Gucci and Prada, as they are at CAP Beauty, the premium New York destination for all things green beauty.
I met the founders Julia and Craig about a year ago, when they were in Melbourne to launch African Botanics at Mecca Cosmetica (Australia’s answer to SpaceNK or Sephora). Coincidentally, they were staying at a hotel close to me, and without much planning, we caught up for brunch. We bonded instantly, and much to the boredom of their kids, spent a lot of time checking out skincare and fragrances at my local Mecca store. I was so pleased to learn that the people behind one of my favourite brands were just as amazing as the products they made. We share many common interests, and they’ve become some of my favourite people in the beauty industry.
In this ‘Behind the Brand’ feature, I have a conversation with Julia (with input from Craig) about the brand they created as a love letter to South Africa, where they are both originally from.
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It’s always a bit of a gamble when a new brand approaches you to try their products. I like to support new brands, but it’s hard to know what to expect. I was contacted by Recherche Beauté and Whyld Skincare almost around the same time – roughly two months ago. Both brands are US-based and ‘clean,’ and both have a chic, millennial-friendly aesthetic. They seemed competitively priced for the quality of the ingredients, and I was excited to try them. I’ve been trying their products on and off for the last couple of months, and here are my impressions:
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I think many of you already know that African Botanics is one of my favourite skincare brands. I love the way they combine rare botanical extracts with the latest in biotechnology to create truly unique (and effective) products. They have been busy creating new products, and here are my thoughts on three of their newest creations.
Rose Treatment Essence: This is easily my favourite product of the trio. According to their press release, ‘the powerful combination of bioactive medicinal plants, botanical emollients, peptides, humectants, B vitamins, oligosaccharides, yeast beta-glucan and collagen boosters deliver vitality and nutrients deep into the skin.’ The concentrated formula is designed to tighten pores and restore moisture levels while brightening, refining, hydrating and rebalancing skin’s pH levels. View Full Post
Being a skincare blogger, I often get to meet the artists/brains behind green beauty brands, and most of them are super inspiring! I only recently realised that most consumers never have the opportunity to get to know the wonderful people working behind their favourite brands, so I thought I’d start a new section called ‘Behind The Brand,’ where I interview some of my favourite people in the industry. Most of these interviews will be conducted via email, and I’ll try my best to limit editing to a minimum in order to keep the answers as authentic as possible.
Julisis is one of my all-time favourite brands; and Julius Eulberg, its founder, is one of the quirkiest and most inspiring people I know. He has spent years studying ancient texts on alchemy and herbalism, and he utilises this wisdom to create the most unique skincare products I’ve ever seen. I’ve spoken more about the brand and its philosophy in Julisis: An Introduction – so without further ado, let’s go straight to the interview. View Full Post
Surprisingly for a skincare blogger, the brand I’m currently most obsessed with is a wellness brand. Sun Potion, the brand I’m referring to, embodies the LA hippie luxe aesthetic better than any other brand that I’ve seen. From the purple glass packaging to matte gold labelling, they take wellness to a whole new level of luxury. I’ve been obsessed with them since I got my hands on a few of their products about a month and a half ago (I bought Tocos and Anandamide from iHerb; and Samantha Sargent of Be Naturally You, who recently started stocking the brand, kindly sent me the other two), and I use them all regularly. Unlike most other herbal powders that I’ve tried, these products taste amazing, and I really enjoy the ritual of creating my own custom elixirs every night by mixing my favourite powders together. View Full Post