Beauty Heroes always offer amazing value, but they have outdone themselves with their November box. Valued at a mind-boggling $205 (you pay just $39!), it contains a full-sized beauty hero and two deluxe sidekicks. The featured brand this month is Ayuna, a luxe-minimalist skincare line from Spain.
Ayuna (Spanish for fasting) uses a ‘less is more’ approach to skincare, reducing skincare ‘to the essential.’ Their offerings have been edited down to just four products (there are two versions of the Cream, which makes it five products in total). These products are formulated with care and precision, and they feel both high-tech and artisanal at the same time. Their jars have a serene, almost monastic quality to them, and they almost look like works of art. They are hands down the best-looking jars I’ve seen in green beauty, and they really have taken packaging design to a whole new level.
Without further delay, let’s see what’s inside this month’s Beauty Heroes Ayuna box.
The names of Ayuna products feel both ‘meta’ and idiosyncratic at the same time. You’d expect a product called ‘Essence’ to look like a toner but this actually is an exfoliating ‘peel.’
This unique ‘cream-in-oil’ peel works in three phases. As a first step, you’re meant to leave this grainy cream on your skin for several minutes. During this phase, the chemical, or ‘proteic’ exfoliants (alpha-amino acids, which are milder than hydroxy acids), gently peel and rejuvenate the skin. The next step is to physically polish/buff the skin by rolling the product away from the face. This can be a messy process, but it is a gentle yet effective way to resurface the skin. The final phase is to leave any remaining product on the skin to act as an ‘oleo-essence’ to soften the skin.
Personally, I find it very difficult to roll all the product off the skin during the second step (having facial hair doesn’t help), so I end up rinsing my face with plain water to take any excess product off. I can still feel a light film of ‘oleo-essence’ after rinsing it off. Essence leaves my skin soft and glowing.
Overall, I think it’s one of the most effective green exfoliating products I’ve used. In terms of texture, it reminds me of Clarins Gentle Peeling Smooth Away Cream (I haven’t it used in over 13 years!), which uses a very similar concept. Ayuna’s version is more elegant and modern (not to mention ‘clean’), and I enjoy the ritual of using it. Highly recommend!
Cream II is the richer of Ayuna’s two cream offerings, and it has a unique taupe colour that I haven’t seen before in a face cream. The texture feels soft and luxurious, and it offers intense hydration without overloading the skin. The great thing about this product is that it distils multiple skincare steps into an all-in-one product that nourishes and rejuvenates the skin.
I have oily skin, and Cream II doesn’t break me out or aggravate oiliness. In saying that,I tend to use this product only at night because I find it a little too rich for the day. I’m keen to hear from anyone who has used the ‘light’ version of the Cream to see how it compares (I suspect it will be a better fit for my skin type).
What I adore the most about the product is its unique scent. All Ayuna products have the same signature scent (a combination of Gurjum Balsam, Holy Wood, Myrrh, Chamomile, Rosemary and Buchu essential oils), but unlike the Essence and Soap, the scent of Cream II lingers on for hours after I apply it. I wish Ayuna would release a matching fragrance: it really is that good!
This fuss-free cleansing bar contains charcoal, along with olive, borage and coconut oils, to cleanse and detox the skin. It’s not as unique a product as the Cream or Essence, but it cleanses really well without drying the skin.
It foams a lot for a natural cleansing product, and I wish the lather was more subtle (like Argentum’s Le Savon Lune). It’s a good product overall and very travel friendly.
Ayuna is a great example of how far green beauty has come: their products are not only as good as mainstream brands, but they are far more sophisticated than anything brands like Estee Lauder or L’Oreal have to offer.
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© 2017 JustAskArjun. All opinions/views are my own. I accept press samples for review consideration, however, all products are treated with the same level of scrutiny. This post contains affiliate links.